Who’s the CRO at Meridian Health?
Renata Okoye. She joined Meridian as Chief Revenue Officer in March and owns payer contracts and the outpatient growth plan, so new revenue tools land on her desk.
Build a sequence to get Renata into the conversation
Here’s a three-step warm-up for Renata Okoye. Nothing goes out until you accept it, and you send each step yourself.
Follow Renata on LinkedIn
Connect with a short note
Mention the outpatient growth plan, not the product.
Send a 1 minute video DM
How can I help you with Meridian Health?
Warm up the clinical ops team
Next task · Oct 2
Follow Colette and turn on post notifications
Send Colette a connection request
Mention the online-intake rollout, not the product.
Share the scheduling benchmark report once she accepts
Ask for 20 minutes with Colette and Rafi
Bring in the IT reviewer
Next task · Oct 9
Method
Pick five companies that fit your ICP. Not fifty.
Map the buying committee at each: who holds budget, who'll use it, who'll champion it.
One high-impact touch per person — a comment worth reading, a connection request at the right moment, a DM they'll actually answer.
Actions
531 is the personal trainer for the practice: it tells you what to do today, helps you do it well, and keeps score. You do the talking.
Hi Renata, congratulations on the new role at Meridian. I work with outpatient groups on payer mix and intake, and we put together a benchmark on how similar health systems are tracking this year. Happy to send it over if it would help.
Features
Your target accounts and the people at them, with status from prospecting to closed. Admins import by CSV and assign to reps.
Today's 5-3-1 list as cards: complete them, skip them, or ask the coach how.
Your coach
How can I help you today?
Ask what to say. Draft a post or DM in your voice. Turn a conversation into a sequence, a contact, or a saved document — you confirm every one.
Sharpen this before I comment on Colette’s post?
Great post! Intake is a huge problem. We help clinics with exactly this, would love to connect!
Here’s a tighter version, in your voice, with the pitch left out.
The front desk is where the backlog starts, not the schedule. I saw it sitting in on clinic intakes this spring. Is Meridian seeing the same?
Multi-step plans per account, drafted in chat and confirmed by you, so the follow-up actually happens.
Overdue 1
Up next
Teams
Create a team, pick your seats, invite reps. Admins manage the plan; reps just sign in.
Add your ICP, messaging, and case studies to a team library the coach searches when a rep asks.
Import accounts by CSV, assign them to reps, and see the whole funnel from prospecting to closed.
A weekly view of who's doing the work — tasks, sequences, conversations — with per-rep drill-down.
Gideon Ashby 36 61 5 Reviews
1,500+ sales professionals · 20+ organizations
In 30 seconds using 531 Social, I was able to do what used to take me 20-30 minutes and was impossible to track. Using the chat function it instantly created a calendared sequence for me on when to engage, when to send the connection request, when to send the DM, when to follow up.
I just added 3 leads to my pipeline in less than 24 hours all by doing this one thing... Using 531 Social. In 24hrs, 3 leads, 2 meetings. Best way to describe it: an outbound accountability system.
Just attended the 531 Social webinar this morning - and honestly, this is the most human LinkedIn tool I've seen in a while. It's built around real daily behavior, helps you stay consistent, and turns LinkedIn into a relationship practice, not a posting practice.
Darren let me trial 531 before he released it and I couldn't be more impressed. Never thought social selling could be so actionable and achievable... having the playbook is a game changer.
If you're using LinkedIn to run your business, how do you keep track of the prospects you reached out to, and how do you know what to say? Check out 531 Social. It might be the solution you've been looking for.
531 Social is like my number 1 tool right now! So much value!
I use 531 everyday! If you like my stuff this is my linkedin secret power!
I would rather develop 10 relationships with customers and close 1 deal then send out 1,000 automated linkedin messages to close 1 deal. Probably less work anyway. Just saying ... 531 Social
Pricing
Individuals start with a free trial. Teams pay per seat and add reps as they go. Rollouts of thirty seats or more include training and coaching.
The full playbook and coach for one seller.
$49 /month
Billed monthly
$25 /month
Billed $300/year
10-day free trial. Cancel anytime.
Rollouts of thirty seats or more, with training, coaching, and leadership reporting.
Custom
FAQ
Straight answers about 531 Social, LinkedIn, and running it with a team.
Five target accounts, three key people at each, one high-impact action per person — every day, about 45 minutes. 531 tracks the accounts, queues the actions as daily tasks, and coaches the wording.
No. 5-3-1 works with a free LinkedIn account. Many sellers find Sales Navigator makes finding the right three people faster, but it isn't required.
Usually it didn't work because it wasn't a daily practice. 5-3-1 has been run by more than 1,500 sellers across 20+ organizations, from growth-stage companies to large enterprises, and the pattern is the same: consistent, relevant, human touches turn into replies and meetings. If it isn't working for you, tell us — the coach and our own team can help you adjust, and you can cancel anytime.
No, but the closer you can, the better. The coaching is built on what we've seen work over years of doing this. If a piece of it doesn't fit how you sell, say so in chat and the coach will adapt with you.
Only if you want to post to LinkedIn from 531, and connecting is optional. The connection is publish-only: we can't read your feed, inbox, or connections, and nothing is sent until you hit the button. Everything else works without connecting.
Yes. 531 uses LinkedIn's official API to send posts you wrote and approved. We don't scrape, automate outreach, or act on your behalf. No bots, no auto-DMs, no ghost activity.
No. We don't train or fine-tune models on your content, and we don't opt into any provider program that would. Your team's library is searchable by your team's coach and nobody else's. Details are in the privacy policy.
One admin creates the team, picks the seat count, and invites reps. Billing is per seat, monthly. Admins get the team dashboard, shared library, and the full account book; reps get the playbook and the coach. Team plans don't include a trial — if you want to see it first, start an individual trial; it's the same product every rep gets.
No — trials are for individual plans. To see the product before buying seats, start an individual trial; it's the same playbook and coach every rep gets.
Monthly, per seat. The team admin manages the subscription and seat count from the team's subscription page.
Yes. Create a team from your account and subscribe it; your personal workspace stays as it is, and you can switch between the two anytime.
Roughly thirty seats and up, or any rollout that wants training, coaching, invoicing, or a security review. Email Darren and he'll answer himself.
Anytime. Access runs to the end of the period you've paid for.
